Wpływ audiomarketingu na decyzje zakupowe konsumentów
The Impact of Audio Marketing on Consumer Purchasing Decisions

Summary/Abstract: The paper attempts to explain the essence of sensory marketing, and in particular audio marketing that uses music in both TV and radio commercials, and above all in sales places. The article presents the specificity of audio marketing, audio marketing in advertising spots and sales places, as well as the results of researches on the effects of using audio marketing in the consumer purchasing process. The objective of the paper is presentation of some of the implications connected with the use of the sensory marketing, more precisely audio marketing in promotion of companies and their products. The used research methods are observation and diagnostic survey.

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