Znaczenie działań promocyjnych w kreowaniu wizerunku wybranych miast
The importance of promotional activities in creating the image of the selected cities

Summary/Abstract: The aim of this paper is to review some promotional activities in creating the image. The basic concepts of the image are presented. Attention is also focused on the factors shaping the image of local government units. Some chosen cities are characterized. The demographic situation analysis is preformed, followed by discussion of the issues of socio-economic crosssection and the infrastructure of the units of local government was characterized. Promotional activities of cities of Gdańsk, Łódź and Kraków are analyzed. Issues that were important from the point of view of the merits of the considered problem were selected from the research report

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