Paginile de Internet ale bibliotecilor judeţene din România ca instrumente de relaţii publice
Internet pages of county libraries in Romania as public relations tools

Book. Reading. Library.

Summary/Abstract: The first part of this paper defines public relations and presents the role public relations play in the effective management of libraries. We also present similar concepts, such as marketing, and examine the differences between public relations and marketing. Some concepts from public relations theory – publics and stakeholders – are defined. In the second part, we examine the web sites of Romanian public libraries and offer suggestions for designing effective web sites from a public relations perspective.

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