Медиите и предизборната кампания
Media Coverage of Election Campaigns

Summary/Abstract: Media coverage of the election campaign is an important part of the elections. Mass media plays a considerable role in the process of formation of the public opinion by strengthening such democratic values as freedom of speech, political tolerance, freedom of mind, editorial independence, etc. The coverage of election campaigns makes possible the mass media to be divided into two groups – print media and broadcasting media. Media coverage of election programmes is essential for the legal theory and practice. The legal theory describes the general term “election programme”. The programmes can be divided into several groups depending on their content and financial conditions – news programmes, current affairs programmes, free airtime for political parties, paid political advertising, etc. The special measures in the pre-electoral time are very important and popular for the current Bulgarian media practice. The analysis of the legal liability for broadcasting and publishing of materials by the media shows the effectiveness of the regulatory mechanisms within the national framework.

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