Eksperyment medialny w kształceniu kompetencji dziennikarskich
Media Experiment in Journalism Education

Summary/Abstract: This paper presents the conceptual framework of a media experiment as a journalism education tool. It is driven by the thesis that professional engagement in contemporary media not only requires primary practical skills but also creativity to the extent of novel media and content structure. The media experiment that entails performance of an original journalistic task is a form of teaching creative skills. This paper contains the description of the educational programme arranged for within the framework of the said media experiment, outputs, and exemplified performance. The construct at issue constitutes the introduction for further applied research.

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