O obrazie Polaka kreowanym w tygodnikach opinii
The Pole image creation in opinion-forming weeklies

Summary/Abstract: The article is a field of research Pole images creation in journalism textsof the three most widely-read opinion-forming weeklies in Poland, “Newsweek”,“Wprost”, and “Polityka” from 2010-2012. The collected material allowsto identify three groups: Pole pessimistic, Pole passive, Pole active, whichpresents a polarized view of the subject. It should be noted, however, that thesenders emphasize pejorative perception of Poles. Persuasiveness of the Poleimages is revealed primarily through valuation: negative marked vocabulary,categorization, contrasts, presuppositions, and deliberate use of statistical data.The journalism texts rarely show a “true” or “typical” Pole, much more commonfigure of the “average”, “statistical” Pole. Average Pole is an image constructedfrom indicators of statement, which increases accuracy of the presented views.It is as much the creation of a space that is not appropriate to common sense andits determinants are objectified and the possibility of empirical verification.

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