Hiperbola jako narzędzie kreowania nadzwyczajności w tekstach retorycznych. Na przykładzie prasy opiniotwórczej
Hyperbole as a tool for creating extraordinariness in rhetorical texts. On the example of opinion forming press

Summary/Abstract: This text is focused on rhetorical research regarding manners of creating extraordinariness in Polish opinion-forming weeklies (“Newsweek”, “Wprost”). Extraordinariness is not defined as an autotelic value but rather as a utility value which is realised in a text and fulfils the function of increasing the attractiveness of the magazine. One of the tools for creating extraordinariness is hyperbole, which is not merely a single figure manifesting itself at the sentence level but it constitutes an extensive semantic structure that activates other figures of words and thoughts, various toposes, argumentation types and composition devices. Hence, maximisation not only concerns the vision presented in the text but also refers to rhetorical amplification. The described objects, situations, etc. gain signs of extraordinariness although they are in fact ordinary. Senders concentrate on exploiting the commented events for both dramatic and sensational components – troublesome, uncomfortable everyday life phenomena are described with the use of infernal references, whereas popular representations, achievements to date are labelled as a myth.

• Details
• Contents