ANALYSIS OF THE CONSUMER DECISIONAL SYSTEM USING A SOFTWARE APPLICATION
ANALYSIS OF THE CONSUMER DECISIONAL SYSTEM USING A SOFTWARE APPLICATION
Author(s): Adrian Nicolae CazacuSubject(s): International relations/trade, Marketing / Advertising, ICT Information and Communications Technologies, Globalization
Published by: Ediktura Beladi
Keywords: information theory; calculus; factors interaction;
Summary/Abstract: The paper studies the endogenous factors, which determine the consumer decision, using computational methods. For studying the interaction of these influences, we have applied a simple own application which includes the Onicescu informational statistics formulas. The application, denoted „info-calculus” is realized in MS Excel program, with an accessible interface for entering data, and an auxiliary file for calculus. Though it is proposed for study the consumer decisional system, the software can be used for any other system of three dimensions in order to find the changes of energies, the influences between them.
Journal: Revista Universitară de Sociologie
- Issue Year: XVI/2020
- Issue No: 2
- Page Range: 331-342
- Page Count: 12
- Language: English