STATISTICAL RESEARCHES REGARDING THE CONSUMER OF ANIME CULTURE PRODUCTS IN ROMANIA
STATISTICAL RESEARCHES REGARDING THE CONSUMER OF ANIME CULTURE PRODUCTS IN ROMANIA
Author(s): Adrian Nicolae CazacuSubject(s): Media studies, Sociology of Culture, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Editura Arhipelag XXI
Keywords: anime; culture; e- marketing; statistics; Chi-square;
Summary/Abstract: Anime culture, a culture that revolves around the Japanese animation, called anime, has produced important cultural and economic effects worldwide, motivating the interest of researchers from several fields of activity. This article analyzes the presence of anime culture in Romania in relation to its global presence, the market of anime products through the perception of the Romanian consumer on this phenomenon. The method used is a statistical one, the Chisquare test. The conclusions of this study are to confirm and complete the results obtained in the author's previous researches.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2018
- Issue No: 15
- Page Range: 843-850
- Page Count: 8
- Language: English