DIGITAL SERVICES AS A TOOL FOR CREATING COMPETITIVE ADVANTAGE IN THE BANKING SECTOR IN NORTH MACEDONIA
DIGITAL SERVICES AS A TOOL FOR CREATING COMPETITIVE ADVANTAGE IN THE BANKING SECTOR IN NORTH MACEDONIA
Author(s): Viktorija Stojkovski, Blagoj NenovskiSubject(s): Economy, National Economy, Business Economy / Management, Micro-Economics, Financial Markets, Public Finances, Marketing / Advertising, Human Resources in Economy, ICT Information and Communications Technologies, Business Ethics, Socio-Economic Research
Published by: Institute for Research and European Studies - Bitola
Keywords: Competitive Advantage; Competitive Strategies; Digital Banking Services
Summary/Abstract: In the last few years participants of the banking sector in North Macedonia are facing big competition as a result of the increased innovations between these participants. The only way for banks to stay relevant with their operations is to create a sustainable competitive advantage. For an organization to hold out in a competitive environment, it needs to develop competitive strategies. One of the aspects of creating a competitive advantage in the banking sector is creating digital services. These services have a high impact on the banking sector and enable banks to have a competitive advantage in different manners. In addition to a theoretical approach to creating a competitive advantage in the banking sector, we conducted empirical research on how banks in North Macedonia create competitive advantage by offering digital services. This paper aims to describe the end-users attitude on digital banking services as well as the bank’s strategies on creating a competitive advantage by offering digital banking services.
Journal: Journal of Liberty and International Affairs
- Issue Year: 7/2021
- Issue No: 1
- Page Range: 79-93
- Page Count: 15
- Language: English