Locus of Control in Bulgarian Culture and its Communicative Expression in Colloquial Speech Cover Image

Локусът на контрол в българската култура и комуникационният му израз в разговорната реч
Locus of Control in Bulgarian Culture and its Communicative Expression in Colloquial Speech

Author(s): Diana Petkova
Subject(s): Social Sciences, Psychology, Communication studies, Theory of Communication, Social psychology and group interaction
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: locus of control; destiny; beliefs; Bulgarian colloquial speech; Bulgarian culture

Summary/Abstract: Locus of control is a psychological term used to describe the extent to which individuals believe they can control their own destiny. Although in the academic literature it is studied mainly in relation to personalities, the locus of control is embedded in culture and is acquired by individuals through upbringing, education and the role of the media. An own empirical study shows that there is a serious discrepancy between the consciously declared locus of control by the respondents and the actual beliefs of the Bulgarians. The openly stated locus of control varies from strong and moderate internal to mixed locus of control. However, a number of practices in the Bulgarian colloquial speech points to the conclusion that there is an external locus of control of which most of the Bulgarians are unaware.

  • Issue Year: 1/2021
  • Issue No: 9
  • Page Range: 5-15
  • Page Count: 10
  • Language: Bulgarian