THE APPEAL TO COLLECTIVE PATHOS IN TIMES OF PANDEMIC
THE APPEAL TO COLLECTIVE PATHOS IN TIMES OF PANDEMIC
Author(s): Ioana MoroșanuSubject(s): Psychology, Health and medicine and law, Marketing / Advertising, Rhetoric
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Collective pathos; Affect; COVID-19; Speech; Orator; Audience;
Summary/Abstract: During crises, the way leaders communicate to their followers becomes more important. As an overview, shared and collective emotions play their part in generating certain kind of attitude and behaviors in specific circumstances, including a crisis created during pandemic times. The main question of this article is how important is collective pathos in setting up a global environment characterized by calm and rational thinking instead of panic and fear.
Journal: Cross-Cultural Management Journal
- Issue Year: XXII/2020
- Issue No: 2
- Page Range: 93-103
- Page Count: 11
- Language: English