The Use of Social Media in Public Administration: The Case of Slovak Local Self-Government
The Use of Social Media in Public Administration: The Case of Slovak Local Self-Government
Author(s): Ondrej MitaľSubject(s): Media studies, Governance, Public Administration, Politics and communication, Social Informatics, ICT Information and Communications Technologies, Sociology of Politics
Published by: Ragnar Nurkse School of Innovation and Governance, Tallinn University of Technology
Keywords: public administration; local self-government; governance; information technologies; social media; Facebook; Slovakia;
Summary/Abstract: Regarding the constantly growing importance of social media, public administration tries to find optimal solutions, which might help to increase the qualitative aspects of governance processes. The aim of this study is to analyze Facebook profiles of regional cities in Slovakia, focusing on the general features of social media usage, content and the purpose of posts published between 2016 and 2019. The selected methodology aims to perform an in-depth analysis of Facebook page usage in the long term. The main finding is based on the statement that selected official Facebook pages mostly include informational posts and selected cities do not use Facebook to ask citizens’ input or participation. Simultaneously, the benefit of the article is associated with fostering an interest in examined issues of social media usage, which we hope might improve the quality of social media policies and benchlearning in other Slovak cities and hopefully other local self-government units in the European territory. Finally, various limits and perspectives of social media use are discussed in the final part of the article.
Journal: Halduskultuur
- Issue Year: XXI/2020
- Issue No: 1
- Page Range: 56-75
- Page Count: 20
- Language: English