Šest općih označitelja velebitske primorske padine i pitanje o revitalizaciji
Six general identifiers of the Velebit littoral hillside and the question of revitalisation

Summary/Abstract: The paper is divided into two basic parts. In the first part the six basic identifiers are analysed with the help of which the existing meaningful framework is formed of the identification of Velebit littoral hillside in the public consciousness and imagination of contemporary Croatian society. They are: the supremacy of natural forces; deep poverty; extreme ergonomic (working) pressure; the technical conservatism of the local society; poor social density; the diffusion of the developmental subject of the region. When these features are observed mutually bound a semiotic ‘portrait’ of a region is obtained not only without a valid developmental future but also of a region functionally incapable of development. Therefore in the second part of the paper the question about the mainstays of the revitalisation of the region is actualised. The term used is: revitalisation, because with it, it wishes to point out, with the corresponding practices of revitalisation, how necessary it is to prepare the local society for active/autonomous development. In this search six basic (possible)mainstays of revitalisation are analysed. They are: a change in the public’s notion of the subject of local development; a new cultural strategy in relation to the area; a definition of the new functional value of the area on a national level; the (re)valorisation of the transport integrity of the area; the formation of an economic structure relatively independent from the natural base of the area; theconstruction of a network of developmental institutions. Each mentioned mainstay rests on kinds of bundles of special practices which differentiate it substantively. However, it is important, therein,to recall how with an outlined approach of revitalisation the interpersonal connectivity of socio/cultural changes is suggested, changes in the economic policy and the policy of the infrastructure,and in the constructing of the specific network of the developmental institutions. Or, to put it a different way, it concerns an area where with a classic ‘sectoral’ approach to local development the expected results will not be achieved.

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