Transferring Sociocultural Stereotypes into the Realm of another Language
Transferring Sociocultural Stereotypes into the Realm of another Language

Summary/Abstract: The meaning of a socio-cultural stereotype is largely found in the implications produced and distributed by the language community, which are almost impossible to maintain in translation. The decomposition of the pragmatic information of a stereotype into figurative, historic and connotative components enables the emphasis of the pragmatic component that is relevant for a particular context. Highlighting the relevant component, with consideration for the peculiarities of the represented genre and context, is a solution to convey a part of the original pragmatic information. Another way to find an implicational equivalence for a particular context is to reproduce the noticeable features of a stereotype by means of synonyms that bear connotational meaning. The representation of socio-cultural stereotypes by means of another language requires a rigorous analysis of the pragmatic information encoded by stereotypes.

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