CHINA’S PUBLIC DIPLOMACY: EVOLUTION, CHALLENGES, AND THE GREEK CASE Cover Image

CHINA’S PUBLIC DIPLOMACY: EVOLUTION, CHALLENGES, AND THE GREEK CASE
CHINA’S PUBLIC DIPLOMACY: EVOLUTION, CHALLENGES, AND THE GREEK CASE

Author(s): Georgios Zacharias
Subject(s): Politics / Political Sciences, Politics, Law, Constitution, Jurisprudence, International Law, Political Theory, Political Sciences, Civil Society, Governance, Economic policy, Government/Political systems, International relations/trade, Security and defense, Political economy, Politics and law, Politics and communication, Politics and society, History and theory of political science, Comparative politics, EU-Accession / EU-DEvelopment, Geopolitics, Politics of History/Memory, Politics and Identity, Peace and Conflict Studies
Published by: Institute for Research and European Studies - Bitola
Keywords: China; Greece; Public Diplomacy; Foreign Policy; Bilateral Relations

Summary/Abstract: The construction of a positive international image is profoundly correlated with advancing one’s national interests abroad. Influencing foreign audiences and creating multisided links with countries of interest, is the main objective of public diplomacy. In the highly interconnected XXI century, countries have increasingly invested in that practice, assisted by major technological advancements. China is not an exception. The current paper will examine in which ways the latter conducts public diplomacy and through which actors. The study will also try to showcase the evolution and challenges that took place in this domain. Afterward, the case study of Greece will be considered, presenting the Chinese actors engaging in the country, the practices they use, and how the bilateral relationship has been affected. The essay will conclude with estimating the total effectiveness of the practices, possible challenges that exist, and several insights for future reference.

  • Issue Year: 6/2021
  • Issue No: 03
  • Page Range: 79-89
  • Page Count: 11
  • Language: English