Zjawisko „makdonaldyzacji” kultury w orzecznictwie Trybunału Sprawiedliwości Unii Europejskiej
McDonaldization of the Culture in the Case-Law of the Court of Justice of the European Union

Summary/Abstract: The article analyzes the case-law of the Court of Justice of the EU regarding widely understood pop-culture icons. The cases concerning such goods have been present before the cjeu for few years and pertain to products like Coca-Cola, LEGO and Rubic’s cube. The article aims to answer the question if the pop-culture, despite of its ephemerality, can be efficiently protected. The presented case-law has been analyzed in the light of the European Union law in the context of the omnipresent mass culture.

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