Repere caracteristice între opera de artă și fenomenul kitsch
Characteristic Landmarks Between the Work of Art and the Kitsch Phenomenon

Summary/Abstract: The notion of Kitsch is a universal, permanent and large-scale social phenomenon that has nothing to do with the uniqueness or the individual, instead it refers to forms of platitude, simplism, lack of ambiguity, banality that oscillates between hilarious and grotesque. It is found in almost all fields, based on a consumer civilization, oscillating between original and common. These pseudo-artistic objects lack precisely the beauty, being conceived as aspiration, desideratum, ideal, feeling, stimulus or stake of creation. As for the true work of art, it conveys a language with a high degree of complexity and ambiguity, which can be revealed by the viewer only through a perceptual and intellectual effort.

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