Radio România Internațional ca instrument de diplomație publică în contextul aderării la Uniunuea Europeană
Radio Romania International as a public diplomacy tool (in the context of Romania’s integration to the EU)

Summary/Abstract: This article points out the relevance of Romanian radio’s international broadcasting activities as a public diplomacy tool in the context of the integration in the European Union. Radio Romania International, a brand belonging to the public post, has tried to advance Romania’s image, at a complex level, throughout 1990-2007. The programs have evolved, alongside with the interface of the public post, its partnerships and, most of all, the interaction with the target audience. The study concludes that even though it has its setbacks, Radio Romania International remains an efficient public diplomacy tool for Romania.

• Details
• Contents