THE INFLUENCE OF PERCEIVED QUALITY OF SERVICE OF TOURIST GUIDES ON THE BEHAVIORAL INTENTIONS: EXAMPLE OF ÇANAKKALE
THE INFLUENCE OF PERCEIVED QUALITY OF SERVICE OF TOURIST GUIDES ON THE BEHAVIORAL INTENTIONS: EXAMPLE OF ÇANAKKALE
Author(s): Özkan Usullu, Lütfi Atay, Dalia SUSNIENĖSubject(s): Economy, Tourism
Published by: Panevėžio kolegija
Keywords: tourist guide;service quality;behavioral intention;
Summary/Abstract: Tourist guides are considered as one of the most important stakeholders in the tourism sector. Tourist guides have important duties both in terms of the development of the sector and in determining the quality of the service that tourists receive. In
Journal: Taikomieji tyrimai studijose ir praktikoje
- Issue Year: 16/2020
- Issue No: 1
- Language: English