UNIFIKACIJA KOMUNICIRANJA I KULTURE U SAVREMENOSTI
PRESENT DAY UNIFICATION OF COMMUNICATION AND CULTURE

Summary/Abstract: The century in which we live is characterized by economic and political changes, but mostly the changes in communication. In addition to the influence and impact in the field of economics and politics, there is a significant impact in the field of culture and communication, both individual and societal. Parallel to this, it is possible to overcome political boundaries between countries, and to establish faster and easier inter-state and inter-cultural communication. However, this expanded subcultural global outcome not only facilitates, but also changes the disposition of communication by partially or – depending on place or time – almost completely unifying it. Globalization has in itself reinforced the role, importance, and especially the need for the use of mass media and their ever-diversifying content. The thirst for information and communication is a significant part of modern (rich) life. The individual is struggling through revolutionary technology and has not yet been able to identify or figure out how these "benefits" harm him as a human being. As researchers of social, and especially communication trends, we can even less precisely verify the way in which all communication changes affect society. Today, society is rated and evaluated by the degree of technically supported communication rather than by the direct and cultural way of communicating.

• Details
• Contents