Нагласи и очаквания за ролята на вътрешните комуникации на фирмата
Attitudes and Expectations on the Internal Communications Role

Summary/Abstract: The text examines the attitudes of students studying communications related majors towards internal communications. Pointed is that this type of communication is especially important for the company's image and employee motivation. Based on a survey, it was concluded that the preferred information channels are meetings with the line managers, as well as electronic communications. At the other end – as the most unpopular, are stated the sources outside the company and conversations with colleagues. Emphasis is placed on the speed of receiving information and the need to have specially appointed employees who, through their communication skills and abilities to handle social networks not only to perform their formal duties, but also be an informal filter for "capturing" moods and future attitudes.

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