New trends in cultural tourism in the digital age paradigm: from the impressions industry to cultural branding Cover Image

Нові тенденції культурного туризму в парадигмі дігітал-ейч: від індустрії вражень до культурного брендування
New trends in cultural tourism in the digital age paradigm: from the impressions industry to cultural branding

Author(s): Stepan Ivanovich Dychkovskyy
Subject(s): Museology & Heritage Studies, Rural and urban sociology, Sociology of Culture, Marketing / Advertising, Tourism, ICT Information and Communications Technologies, Globalization
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: cultural tourism; digital age; brand; destinations; internet; cultural capital;

Summary/Abstract: The purpose of the article is a study of the trends of cultural tourism in the Digital Age paradigm. The methodology of the study is to apply historical, bibliographic and analytical methods. The scientific novelty of the work is to substantiate the feasibility of using digital-technology technologies in the cultural tourism industry, which will allow to form a tourist product and tourist destinations based on the use of cultural heritage and image of the territories of the cultural space. Conclusions. Cultural brands are based on historical and cultural figures, monuments or historical and cultural events that are not only relevant to the culture and history of the region, but are also of great importance in the country's historical and cultural heritage. Particularly important role in the formation of cultural brands belongs to local cultural institutions, which allow to present the cultural, historical, natural, tourist potential of the territory.