Claudia Elena Stoian: The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective
Claudia Elena Stoian: The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective

Summary/Abstract: Using a modern, structural, and functional approach, Claudia Elena Stoian puts forward a contrastive study of the discourse of tourism and national heritage from a cultural perspective. The author successfully combines semiotics, text linguistics, semantics, intercultural communication, cultural studies, and, of course, discourse analysis to offer some very useful tools and models for the analysis of websites. It is worthwhile mentioning that unlike other research conducted in the field, which is mainly based on the Systemic Functional Theory (see, for instance, Djonov 2005), Claudia Elena Stoian takes the analysis to a further dimension, that of culture, and attempts to show the differences in the communicative acts, which may be rooted in the culture of a country, namely in the way language and image are used to depict people, places, and circumstances, to present social interactions or to compose a meaningful multimodal act.

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