Research into Internet memes in the light of knowledge about new media – methodological challenges Cover Image

Badania nad memami internetowymi w świetle wiedzy o nowych mediach – wyzwania metodologiczne
Research into Internet memes in the light of knowledge about new media – methodological challenges

Author(s): Dominika Kasprowicz, Karina Veltzé
Subject(s): Anthropology, Social Sciences, Media studies, Communication studies
Published by: Wydawnictwo Naukowe Uniwersytetu Pedagogicznego w Krakowie
Keywords: memes; media genre; semiotic analysis; image forum;

Summary/Abstract: Internet memes are differentiated visual forms: ranging from images with witty captions to various mobile or static graphics, which often contain larger fragments of text. A meme as a carrier of information is a complex unit, which partly uses the definition of journalistic writing. The anlaysis of memes requires careful methodology. In the case of this short but multiaspectual mini-genre, mixed research methods are necessary. It is worth remembering that a meme, as a unit, is not only a visual and verbal layer, but also a spectrum of tools, the possibility of assessment and comments by users.

  • Issue Year: 12/2020
  • Issue No: 3
  • Page Range: 4-12
  • Page Count: 9
  • Language: Polish