Český Brad Pitt, moravská Mata Hari ‒ antroponymické variování v současné české publicistice
Czech Brad Pitt, Moravian Mata Hari ‒ anthroponymic variation in the current Czech newspaper opinion articles

Summary/Abstract: The goal of the study is to present the metaphorical usage of personal names in the newspaper opinion articles contained in the Czech National Corpus. The analysis is aimed at attributive collocations with adjectival forms český/moravský/slezský (Czech, Moravian, Silesian), and pražský/brněnský/ostravský (Prague ‒ Praha, Brno, Ostrava in the adjectival forms) + personal names referring to well-known foreign people, e.g., česká Edith Piaf, moravský Edison. The research showed that the attributive constructions are more frequent in serious newspapers than in tabloids. The Czech society orientation towards the Western, Euro-American civilization is illustrated with the continents (Europe, North America) and states (the United Kingdom, France, Germany, the United States of America) to which the selected personal names refer to. The formal aspects of the names are also examined ‒ e.g., their orthography, morphology, coinages of Czech female forms of male surnames and of hypocoristic forms, as well as their usage in communication (e.g., multireference of the construction to various people).

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