Strategies for Entry of French Enterprises into the Polish Market
Strategies for Entry of French Enterprises into the Polish Market

Summary/Abstract: The main objective of the study is to discuss issues related to the internationalization of French companies on foreign markets with particular emphasis on the Polish market. The paper discusses the forms and the scope of expansion of French enterprises into the Polish market on the basis of available statistic data and scientific literature sources. A quantitative survey was carried out, based on a questionnaire, among the target group of women and men aged 20-30 in order to learn their opinion as potential consumers about products of French origin. The results of own research and a secondary analysis of the available data allowed drawing the adequate conclusions regarding the functioning of French enterprises on the Polish market.

• Details
• Contents