Strategies of value proposition on the Internet
Strategies of value proposition on the Internet
Author(s): Tymoteusz DoligalskiSubject(s): Economy
Published by: Prague Development Center
Keywords: Value proposition; values for customer; Internet; E-commerce; online environment; value offerings; value co-creation; mass customization; freemium.
Summary/Abstract: The paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition, which refer values for customers to the level of price.
Journal: Perspectives of Innovations, Economics and Business, PIEB
- Issue Year: 5/2010
- Issue No: 2
- Page Range: 17-19
- Page Count: 3
- Language: English