A COGNITIVE LINGUISTICS APPROACH TO INTERNET MEMES ON SELECTED POLISH INTERNET SITES Cover Image

A COGNITIVE LINGUISTICS APPROACH TO INTERNET MEMES ON SELECTED POLISH INTERNET SITES
A COGNITIVE LINGUISTICS APPROACH TO INTERNET MEMES ON SELECTED POLISH INTERNET SITES

Author(s): Julia Ostanina-Olszewska, Aleksandra MAJDZINSKA-KOCZOROWICZ
Subject(s): Semantics, Cognitive linguistics, ICT Information and Communications Technologies
Published by: Instytut Slawistyki Polskiej Akademii Nauk
Keywords: internet memes; multimodal communication; conceptual blending; semantic frames;

Summary/Abstract: The present study aims to analyze selected internet memes as examples of social communication from the perspective of Cognitive Linguistics, and to examine more closely the relation between their visual and verbal aspects. Internet memes contain a wide range of constructions (necessary for rebuilding the semantic framework and extracting selected content), which are fragmentary but at the same time sufficient to induce a whole framework of meanings by using their salient features. The multimodal context is considered within the frameworks of conceptual metaphor theory (Lakoff & Johnson, 1980), construal (Langacker, 1987, 2008), frame semantics (Fillmore, 1988), conceptual blending theory (Fauconnier & Turner, 2002) and Discourse Viewpoint Space (Dancygier & Vandelanotte, 2016). The paper will present an analysis of the structure of internet memes, which are rich concepts that spread rapidly and widely, and also invite recipients to actively participate in the construction of the message, thus becoming contributors.

  • Issue Year: 2019
  • Issue No: 19
  • Page Range: 1-11
  • Page Count: 11
  • Language: English