The role of innovation in the modern enterprise – case study of an enterprise from the SME sector Cover Image

Znaczenie innowacji we współczesnym przedsiębiorstwie – studium przypadku firmy z sektora MSP
The role of innovation in the modern enterprise – case study of an enterprise from the SME sector

Author(s): Ewelina Kiełek-Więcławska
Subject(s): Business Economy / Management, Micro-Economics, Economic development
Published by: Wydawnictwo Wyższej Szkoły Menedżerskiej w Warszawie
Keywords: innovation company; innovation potential of companies; innovation;

Summary/Abstract: The aim of the article is to characterize the importance of innovation in contemporary enterprises and the indication of practical solutions in the field of capacity building innovative, as well as the development of the propensity for innovation and the innovative ability of the chosen one companies from the SME sector. The features were indicated by analysis of the selected company and what constitutes its innovative business potential. The interview was conducted with the business owner who has introduced new products/services to the market in the last three years.

  • Issue Year: 24/2018
  • Issue No: 2
  • Page Range: 13-20
  • Page Count: 8
  • Language: Polish