Distribution channels used by fruit and vegetables producer organizations in Poland
Distribution channels used by fruit and vegetables producer organizations in Poland

Summary/Abstract: Fruit and vegetable production is an important branch of Polish agriculture. In recent years, the fruit and vegetable market has undergone significant changes concerning in particular the structure of the distribution channels. Growers establish producer organizations (PO’s) to increase their bargaining position vis a vis large retail chains and processing companies. Knowledge on the way producer organizations operate on the market is limited. Firstly, the aim of the study is to fill this gap, first of all, by indicating the distribution channels used by PO’s in Poland. Secondly, an attempt was made to answer the question whether producer organizations supplying retail chains differ from other entities. The study showed that PO’s used various distribution channels. The most important ones were wholesale markets, retail chains (super and hypermarkets, discount chains) and processing companies. It turned out that PO’s selling to retail chains were relatively larger in terms of the value of produce delivered by producers-members and more prone to source fruit and vegetables from farmers who are not their members.

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