Role of balanced scorecard to measure corporate value Cover Image

Rola zrównoważonej karty dokonań w wycenie przedsiębiorstwa
Role of balanced scorecard to measure corporate value

Author(s): Mariola Kotłowska
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: Balanced Scorecard; strategy maps; corporate value

Summary/Abstract: This paper presents the role of the Balanced Scorecard to measure the achievements of corporate value by being able to collect and organize economic and financial information. The first part of the paper presents the concept and meaning of corporate value and evolution of the priorities of business. Then, the article discusses the Balanced Scorecard, its evolution and impact on management. The last part of the paper shows how the Balanced Scorecard enables measuring of the corporate value.

  • Issue Year: 2013
  • Issue No: 287
  • Page Range: 89-101
  • Page Count: 13
  • Language: Polish