KAMU HASTANELERİNDE VE ÖZEL HASTANELERDE YAPILAN DIŞ ÇEVRE ANALİZİNİN VİZYON VE MİSYON OLUŞTURMA İLE İLİŞKİSİ HAKKINDA YÖNETİCİ GÖRÜŞLERİ (ANKARA İLİNDE BİR UYGULAMA)
ADMINISTRATIVE OPINIONSON THE RELATIONSHIP OF EXTERNAL ENVIRONMENTAL ANALYSIS IN PUBLIC AND PRIVATE HOSPITALS ON VISION AND MISSION BUILDING (AN APPLICATION IN ANKARA)

Summary/Abstract: Aim: This study was conducted in order to determine the views of the managers about the relationship between the External Environmental Analysis and creating mission and vision in public and private hospitals in Ankara. Method: “External Environmental Analysis“and “Mission and Vision” scales were used. In the study the External Environmental Analysis Scale was examined in the dimensions of “General Environment” and “Industrial Environment”; Mission and Vision Scale was examined in ”Mission“ and ”Vision“ dimensions. It was determined that the four-factor (general environment, sectoral environment, mission and vision) structure obtained from AFA explained the total variance of 40.134% on the External Environmental Analysis scale and the total variance of 62.190 on the mission and vision scale. In order to determine the reliability of these scales, Cronbach Alpha internal consistency coefficient value was examined and this value was calculated as .89 for “External Environmental Analysis” and as .93 for “Mission and Vision”. In this respect, it was determined that there were 600 senior and middle managers working in public and private hospitals in Ankara province. The questionnaire was applied to 273 people selected from these managers by stratified sampling method. Manova Analysis was used in the analysis of the data. Findings: It was seen that there was a significant difference between mission and vision and hospital type by using External Environmental Analysis. The findings of the study showed that the participating managers agree with 3.56 percentage of the statements in the External Environmental Analysis scale and 3.85 percent of the statements in the Mission and Vision scale. The findings of the research showed that there was a significant difference. Results: It was determined that the averages for External Environmental Analysis and views on the mission and vision scale were higher in managers working in private hospitals than in managers in public hospitals.

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