Finansal Okuryazarlık Düzeyi ile Sosyal Ağların Etkileşimi Üzerine Ampirik Bir Uygulama
An Empirical Application on the Interaction of Financial Literacy Level with Social Networks

Summary/Abstract: Financial literacy remains an up-to-date concept as it enables individuals to make rational decisions, to facilitate decision-making processes and to follow an informed path about their financial situation in an environment of uncertainty. Establishing awareness about financial literacy is important for directing this awareness towards correct financial behaviors. The aim of this study is to investigate financial attitudes and behaviors of individuals based on their level of knowledge about financial literacy and to investigate whether social media and software applications affect financial literacy. For this purpose, decision trees and logistic regression analysis were applied to the data set obtained by creating a sample of the study by e-mail survey application to 225 people. According to the results of decision trees and logistic regression analysis, the variables affecting the basic level of knowledge about financial literacy are gender, education and social network score for the age above 25, and financial attitude scores for the age of 25 and younger.

• Details
• Contents