Tüketim Kültürünün Yerel Kültürler Üzerindeki Etkisinde Alışveriş Merkezlerinin (AVM) Rolü: Dubai Mall
The Role of Super Malls on Consumerism in Local Cultures: Dubai Mall

Summary/Abstract: The aim of this study is investigate the influence of shopping malls, which are the samples of modern life and consumerism, on local culture. In this paper one of the qualitative methods, an ethnographic method, is used. One of the biggest shopping malls in the World, Dubai Mall in the UAE was taken as an example. Semi structured questions, which are about their idea on Dubai Mall, were asked to 150 interviewers, who are Emirati citizens. This paper shows that shopping malls have changed the routine of the traditional life and citizens’ behavior in Dubai. The result of the study demonstrates even very conservative and traditional societies have changed at the age of globalization. The shopping malls have penetrate the daily life of Emiratis and guide them in accepting of new identities and attitudes which represent Western culture.

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