Interwencyjne aspekty fotografii reporterskiej
Interventional Aspects of Reportage Photography

Summary/Abstract: Scientific objective: Multifaceted analysis of mechanisms of media coverage of journalistic photography in the perspective of its interventional character. The author discusses the significance of the intervention function in photodocumented visual representations in the context of contamination of the meanings of cultural and social codes. She emphasizes that in media studies, journalistic photography can be used to study the impact of the media on recipients through emotionality, persuasiveness, and appellative character. Research methods: The author decodes the content of journalistic photography in the context of metonymic and synecdoche-like signs, which are correlated with the functional-pragmatic approach to these media messages. Results and conclusions: The interventional character of reportage photography is usually a potential value; it can increase awareness and social responsibility. Photodocumentaries with distinct interventional character also play the socially activating role for the recipients. However, the primary goal of journalism interventional photography is primarily to repair existing reality and prevent negative social phenomena. Cognitive value: The problem of interventional character in photographic media was rarely addressed in socio-cultural research. The study on the intervention of mass media photodocuments is part of a wider discussion on the interpretation of visual culture in the context of receptive social resonance.

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