Prikaz knjige: O. C. Ferrell, Michael D. Hartline, MARKETING STRATEGY: TEXT AND CASES
Book review: O. C. Ferrell, Michael D. Hartline, MARKETING STRATEGY: TEXT AND CASES
Author(s): Tanja KomaracSubject(s): Review
Published by: CROMAR (Hrvatska zajednica udruga za marketing) i Ekonomski fakultet Zagreb
Journal: MARKET/TRŽIŠTE
- Issue Year: 26/2014
- Issue No: 1
- Page Range: 123-129
- Page Count: 6
- Language: Croatian