Kritički prikaz: Kotler, P., Caslione, J.A.: Kaotika: upravljanje i marketing u turbulentnim vremenima
Book review: Kotler, P., Caslione, J.A.: Chaotics: Business of Managing and Marketing in the Age of Turbulence
Author(s): Tanja KomaracSubject(s): Essay|Book Review |Scientific Life
Published by: CROMAR (Hrvatska zajednica udruga za marketing) i Ekonomski fakultet Zagreb
Keywords: marketing; turbulence; chaotics
Journal: MARKET/TRŽIŠTE
- Issue Year: 22/2010
- Issue No: 2
- Page Range: 269-272
- Page Count: 4
- Language: Croatian