The role of sports and music in public diplomacy: the case of Kosovo
The role of sports and music in public diplomacy: the case of Kosovo

Summary/Abstract: This article elaborates the influence of sports and music on the diplomatic position of Kosovo.Despite being a new country and struggling with political recognition and diplomatic relations,Kosovo has gained popularity through the global success of its citizens in sports and music.An analysis of international media has shown that there is a significant correlation between thesuccess of individuals in changing diplomatic approaches towards Kosovo and redefinitionof constraints towards its citizens. Moreover, the image of a country built through success stories ofindividuals has a significant effect on the general international public and has changed the negativeperception of the country. Kosovo here is used as an example to illustrate how sports and culturaldiplomacy have been more successful than classical diplomacy

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