SPECIFIC CONSUMER CONDITIONS IN THE VYSEGRAD FOUR COUNTRIES ON THE USE OF MOBILE PHONES IN A PURCHASING PROCESS
SPECIFIC CONSUMER CONDITIONS IN THE VYSEGRAD FOUR COUNTRIES ON THE USE OF MOBILE PHONES IN A PURCHASING PROCESS

Summary/Abstract: The fast penetration of smartphones reflects the fact that the time people spend online dominates on mobile devices. This transition reflects the changing attitude towards m-commerce and signals a new era of growth for other purchasing channels that are dependent on mobile phones. It is noteworthy that online retail is constantly expanding to capitalize on the potential of a growing mobile population. Therefore, the presented paper deals with the issue of mobile trade, while emphasizing the specifics of consumer behaviour of the Visegrad Four countries. The paper describes the current situation of m-commerce in the global aspect, to underline the growing importance of this industry and then maps the current situation related to the countries surveyed based on the available data of the Consumer Barometer. In this case, it should be pointed out that the situation of m-commerce is different in the V4 countries compared to the global average.

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