ANALYTICAL VIEW OF THE CHOICE OF GOODS AND SERVICES PURCHASED ON THE INTERNET
ANALYTICAL VIEW OF THE CHOICE OF GOODS AND SERVICES PURCHASED ON THE INTERNET
Author(s): Mária Oleárová, Jakub HorváthSubject(s): Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: customer choice; e-commerce; mobile marketing; smartphone;
Summary/Abstract: The gradual expansion of the Internet to businesses and households has also significantly increased the amount of e-commerce. Nowadays, a huge amount of trading is being done in this way. The essence of e-commerce is based mainly on the use of information and communication technologies, online presentations and etc. Currently, online stores are making it easier and faster for businesses to do business. At the same time, by being a form of direct sales to customers, it is easier to buy goods comfortably from their homes. The aim of this article is to evaluate the process of selecting goods and services purchased online.
Journal: Megatrendy a médiá
- Issue Year: 6/2019
- Issue No: 1
- Page Range: 557-568
- Page Count: 12
- Language: English