CREATING A NEW CINEMA REALITY: “BAD MOVIE REVIEW” GENRE
CREATING A NEW CINEMA REALITY: “BAD MOVIE REVIEW” GENRE

Summary/Abstract: This article, supported by the grant of the RSF 18-18-00007, describes the method of visualization of the critical function used by the blogger Evgeny Bazhenov, the author of the Bad Comedian YouTube channel. The article is devoted to the analysis of videos in the genre of “bad movie review” on the Russian YouTube channel “Bad Comedian”. This channel was chosen due to its influence on the society: because of the devastating reviews from Bad Comedian, checks were made on the expediency of using budget funds to create domestic films. With the help of media esthetic analysis, the main artistic techniques were revealed that allow the blogger to create a new reality instead of the existing one in the framework of the analyzed film. This is reflected in the copying of cinematographic techniques used in the film itself, or the appearance of a blogger in the plot. We believe that the use of such techniques are fundamentally parodic and contribute to blurring the line between criticism and the object of analysis. An important fact is the fact that an increasing part of the audience creates impressions of the film with the help of a review, rather than watching the movie itself. Thus, the criticism does not complement the impressions of the film, but completely levels its main idea, offering instead a new one – with parody and absurd.

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