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INTEGRATING CULTURE AND MANAGEMENT
INTEGRATING CULTURE AND MANAGEMENT

Author(s): Emil Stanimir
Subject(s): Law, Constitution, Jurisprudence, Civil Law
Published by: Universul Juridic
Keywords: culture; cultural knowledge; organizational culture; values; management;

Summary/Abstract: A major challenge of doing business internationally is to adapt effectively to different cultures. Such adaptation requires an understanding of cultural diversity, perceptions, stereotypes, and values. Because different cultures exist in the world, an understanding of the impact of culture on behavior is critical to the study of international management. If international managers do not know something about the cultures of the countries they deal with, the results can be quite disastrous.

  • Issue Year: V/2012
  • Issue No: 02
  • Page Range: 35-42
  • Page Count: 8
  • Language: English