Етнопредприемачество и медии (Представянето на руски реалии в руски общностни медии у нас)
Ethno-entrepreneurship and Media (The Representation of Russian Realia in the Media of the Russian Community in Bulgaria)
Author(s): Tanya Matanova, Vladimir PenchevSubject(s): Anthropology, Economy, Business Economy / Management, Micro-Economics, Social history, Cultural Anthropology / Ethnology, Culture and social structure , Sociology of the arts, business, education, Economic development, Migration Studies, Ethnic Minorities Studies, Marketing / Advertising, Human Resources in Economy, Socio-Economic Research, Identity of Collectives
Published by: Институт за етнология и фолклористика с Етнографски музей при БАН
Keywords: ethno-entrepreneurship; Russian community in Bulgaria; media; identity
Summary/Abstract: Ethno-entrepreneurship is a characteristic mechanism for declaration of ethnic and cultural identity and a specific resource for the safeguarding of cultural heritage. The present text is an attempt to reveal how the Russian ethno-entrepreneurship is emblematized as an ethnic entity in the social environment in Bulgaria due to its media positioning. Here one should take into consideration that the representatives of this characteristic social category are naturally a part of the Russian community in Bulgaria and have to be analyzed within its parameters of being.
Journal: Български фолклор
- Issue Year: XLV/2019
- Issue No: 4
- Page Range: 459-477
- Page Count: 19
- Language: Bulgarian
- Content File-PDF