ПОВЕДЕНИЕ НА ДОМАКИНСТВАТА В БЪЛГАРИЯ ПРИ ВЗЕМАНЕ НА РЕШЕНИЯ ЗА СПЕСТЯВАНЕ И ИНВЕСТИРАНЕ
FINANCIAL BEHAVIOUR OF BULGARIAN HOUSEHOLDS AND THEIR DECISION MAKING ON SAVING AND INVESTING

Summary/Abstract: The following research stady presents the results of analysis with a pupose to determinate the specific of the households behavior in decision making about savings and investments. The purpose of the research is to show up the factors wich bring influence on the householdas to develop a marker orientated behavior and solution for savings and investments. A theoretical review of individual decision making models has been performed. A model is presented to highlight the patterns of household behavior when making saving and investing decisions.

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