CHILDREN IN THE BOXE RING OF TODAY’S WORLD
CHILDREN IN THE BOXE RING OF TODAY’S WORLD
Author(s): Denisa KraľovičováSubject(s): Social Sciences, Media studies, Communication studies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Education; Ethics; Factors; Marketers; Media; Online and Off-Line Marketing Communication; Psychological Point of View; Target Group Children;
Summary/Abstract: This paper deals with some basic areas that are worth to be taken into consideration in terms of inluencing today’s children. These are as follows: psychological point of view, children as target group, marketing focusing on children, online and ofline marketing communication, media and education, legal regulation and ethics code. Regarding this paper, it tries to answer some crucial questions dealing with children from all of the above mentioned perspectives.
Journal: Marketing Identity
- Issue Year: 7/2019
- Issue No: 1
- Page Range: 143-154
- Page Count: 12
- Language: English