Музеят и неговите целеви публики – маркетинг на взаимоотношенията
The Museum and Its Target Audiences: Relationship Marketing
Author(s): Christian PostagianSubject(s): Anthropology, Social Sciences, Economy, Museology & Heritage Studies, Communication studies, Cultural Anthropology / Ethnology, Culture and social structure , Marketing / Advertising, ICT Information and Communications Technologies, Identity of Collectives
Published by: Институт за етнология и фолклористика с Етнографски музей при БАН
Keywords: museum; marketing; relationship; target audiences
Summary/Abstract: Building a long-term and effective relationship with the target audiences is a priority for the marketing of each organization. Museums are not an exception. Their mission of preserving cultural heritage raises specific requirements for relationship marketing. This article will explore the relationships that the museum builds with a variety of internal and external audiences.
Journal: Български фолклор
- Issue Year: XLV/2019
- Issue No: 3
- Page Range: 338-346
- Page Count: 9
- Language: Bulgarian
- Content File-PDF