Ekonomia doświadczeń w warunkach estetyzacji rzeczywistości
Experience economy in the conditions of aestheticization of reality

Summary/Abstract: Experience economy (impressions, survival, emotions, etc.) is a part of a wider syndrome of phenomena: in the cultural dimension it is a part of the aestheticization (culturalization) of reality, in the economic dimension it is a component of cognitive capitalism. The aestheticization of reality consists in replacing the original instrumental-practical function with a semiotic-symbolic function. Aestheticization manifests itself in the museification and theatralization of instrumental-practical objects and activities of everyday life. Aestheticization leads to the expansion of the scope of culture (iconosphere), which from a separate domain of the social world becomes its ubiquitous feature (socio-cultural unity). In cognitive capitalism, experience economy is part of the dematerialization of work and production.

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