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A Cultural Apoproach of Publicity

Author(s): Horia Ursu
Subject(s): Language and Literature Studies
Published by: Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: homo emptor; bank identity; show society; kitsch; dialogue

Summary/Abstract: The paper approaches the advertizing texts from a particular perspective, without challenging its essential characteristic of being informative and persuasive.

  • Issue Year: X/2011
  • Issue No: 1
  • Page Range: 9-14
  • Page Count: 6
  • Language: French