Budowa narzędzi badawczych do pomiaru dystansu psychicznego w procesie internacjonalizacji przedsiębiorstw
The construction of research tools to the measurement of psychic distancein the process of companies’ internationalization

Summary/Abstract: The article presents the methodological remarks concerning the research on the psychic distance importance in companies’ internationalization. There is mentioned the usefulness of triangulation of methods and the application of ethnographic research in the research on psychic distance. Special consideration was dedicated to the operationalization of psychic distance idea and to the rules of construction of research tools for the needs of measuring of this phenomenon.

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